Sephora got a whole bunch of NEW MAKEUP BRANDS!!!! Well, new to Kuwait, at least. In fact, I could only get my hands on them (in the past) by ordering online, and even then not all the brands were easily accessible. During my visit to Sephora, I noticed that they had Anastasia (which I used to order from Beauty.com back in 2007 before all the hype) and Tarte (also ordered from Beauty.com only much later, around the time when they first introduced the Amazonian Clay Blush) and Becca (never owned anything from this brand before, but I’ve been dying to try the Shimmering Skin Perfector Liquid Highlighters) and Kat Von D (never got a chance to order anything from this brand before either, but apparently everyone loves their Everlasting Liquid Lipsticks), just to name a few. They also sectioned off a whole area focused on skincare with the usual brands, some newer brands, and brands I’ve never even heard of before. Just before the cash register, they had an entire shelf dedicated to Face Masks and Scrubs (namely GlamGlow but there were some other brands including Peter Thomas Roth and Starskin). Best of all, when you queue in line at the check-out counter, instead of it being a straight line, it’s now more of a zigzag, with shelves on either side, chock-full of travel-sized minis of their most-loved and best-selling products!
I got a really cool Makeup Brush from Becca, and one of the Everlasting Liquid Lipsticks from Kat Von D in an absolutely stunning shade, but while waiting my turn at the new zigzag-y queue, couldn’t resist snatching up yet another travel-sized GlamGlow product. As intended, the zigzag-y queue is meant to sucker us into buying even more products before we leave Sephora. Myself as well as others will probably fall victim to the adorable travel-sized minis at the zigzag-y queue, many times over. So… kudos, Sephora, for your ploy has succeeded!