Ah, Sephora, my happy place!
I noticed so many new and really cool things over at Sephora! They had several new brands (well… new to Kuwait at least) such as Ouai (Hair Care) and Origins (Skincare) and Cover FX and Black Up and even Zoeva! Heck, they even had an entire section featuring Korean Skincare (I die!) from brands such as Skinfood and Dr. Jart+ and Starskin and Erborian! They also had a bunch of new releases on display from the Sephora Collection and from other brands as well. I didn’t get a chance to take as many photos as I would’ve liked (because they caught me and straight up asked me to stop), but I managed to snap a few pics beforehand ^_~
Face Masks – Charcoal Collection – Hair Sleeping Masks (KD 2/250)
Eye Masks (KD 2/000) – Nose Strips & Lip Masks (KD 1/500) – Hand Balms & Scrubs (KD 2/750) – Micellar Cleansing Water & Milk – Dry Shampoo
Clay Masks (KD 3/250) – Hand & Foot Masks 2/000 – Lip Balms & Scrub (KD 2/750) – Cleansing & Exfoliating Wipes (KD 2/750)
Pearl (light pink packaging)
Lychee (peach packaging)
Rose (fuchsia packaging)
Lavender (violet packaging)
Orchid (purple packaging)
Pomegranate (red packaging)
Algae (blue packaging)
Aloe Vera (teal packaging)
Green Tea (bright green packaging)
Avocado (khaki green packaging)
Pineapple (yellow packaging)
Yuzu (bright yellow packaging)
Coconut (light grey packaging)
Charcoal (dark grey packaging)
Okay, so it seems that there have been some changes made to the Sephora Card Program (in-depth deets here). Apparently, you don’t need a physical card (be it White or Black or Gold) or even the App anymore. My understanding is that you only need your Phone Number or 13 digit Loyalty Number. As you are paying for your stuff at the cash register (instore), you just give them your Mobile Number, and they take care of the rest. Supposedly, the points you earned are automatically added to your account. All the technical issues are taken care of in Dubai. They upgrade the points over there. They do everything over there. Once everything is taken care of in Dubai, they pass it along to Kuwait.
I feel like they implemented this whole Sephora Beauty Pass thing in Dubai first and then Kuwait, which is why they did away with the actual physical cards (as mentioned here) when I went to get my 200 point perk (here), and are only now finally getting around to sending out e-mails – to those of us in Kuwait – about the change. I’m willing to bet that people in Dubai got those e-mails even before the new plan was implemented and as per usual, Kuwait came in last. Hey, I’m not complaining. I’m just glad I even got an e-mail (which consequentially shed some light on the whole “no card needed” thing). Other than that, everything else seems to be pretty much the same. I just thought I’d share these “new” developments on the Sephora Loyalty Program (as promised).
Since my birthday had just gone by (Sagittarius, baby!) and I was at the Avenues anyway (picking up a birthday gift for my sister-in-law), I figured I might as well stop by Sephora and pick up my free “Birthday Gift” (Sephora Loyalty Program).
If you skim through my blog, you’ll know that I’ve already spent thousands on makeup and makeup-related items (some people go crazy for shoes or clothes or handbags, others, on cars or electronics, others still on food, while others spend all their money on traveling during their spare time, and so on, but for me I skimp out on all the other stuff – including gas for my car lawl – to spend my money on makeup-y bits) so it’s not like I needed a “free gift”. In fact, for my birthday, I received a steady stream of birthday gifts that started trickling in weeks before my actual birthday (including a God-forsaken Alexa already connected to our at-home wifi, ready to listen in on me and report back to the Illuminati). Still, I was mighty curious and what with the allure of a possible Fresh Sugar Lip Treatment (a girl can hope) and the chance to blog about the whole thing to boot (as promised here), I made my way to Sephora. I honestly didn’t know what to expect, especially not after the whole 200-point-perk business (full deets here). The lady behind the cash register took my phone off me, pulled up the Sephora app, messed with it a little before handing me the Marc Jacobs Mini Kit (shown above). The Marc Jacobs Mini Kit contained a teeny-tiny lipstick and a mini eyeliner (or highliner as they call it, over at Marc Jacobs).
My latest trip to Sephora was quite eventful! For starters, I lost my White Sephora Card, again. So, I had to sign up for a new one, all over again. I used the same e-mail and phone number, so I’m hoping that the points got transferred (forgot to check). If not, that’s still okay, because I purchased no less than 3 perfumes as birthday gifts (2 girls, 1 guy) which will definitely help me rack up the points to get upgraded from a White Sephora Card to a Black Sephora Card (deets here) that much faster. The perfumes are not shown because I already gifted them to the recipients. I did ask for some fragrance samples (because buying perfumes for others kinda’ made me wanna’ play around with some of my own) and surprise surprise, they’d “just ran out of samples“. However, I was promised that my perfume picks would get decanted into tiny little vials in lieu of fragrance samples (which made me happy)! Plus, I got everything shown in the photo above as a gift with purchase (unprompted) which put a hole in my samples theory (mentioned here) where I mistakenly thought that if you purchased skincare and makeup-y bits, you could only get skincare samples and makeup-y samples, and if you purchased perfumes then you could only get perfume samples. Apparently, the Sales Assistants just hand out whatever to whomever, whenever.
My sister and I were at Sephora when I spotted this adorable little trio (Cucumber and Rose and Pumpkin) and decided to get one for her and one for myself. I’ve always wanted to try out some of the Peter Thomas Roth stuff but figured that Aramex would never ship them to me (based on the ingredients, consistency, and so on). I remember lusting after the Rose Stem Cell Mask in particular, and dying with envy every single time someone on YouTube would showcase it in one of their videos. That’s why I was super excited when I found the Mini Mask Magic at our local Sephora! That said, these babies are tiny (0.05 fl oz/15ml tiny)! In a way, it’s kind of a good thing because I get to try out each one of the 3 masks without committing to the full size just yet. Honestly, I’m so thankful that our local Sephora is bringing in more and more travel-sized products, particularly ones that come in sets.
Sephora got a whole bunch of NEW MAKEUP BRANDS!!!! Well, new to Kuwait, at least. In fact, I could only get my hands on them (in the past) by ordering online, and even then not all the brands were easily accessible. During my visit to Sephora, I noticed that they had Anastasia (which I used to order from Beauty.com back in 2007 before all the hype) and Tarte (also ordered from Beauty.com only much later, around the time when they first introduced the Amazonian Clay Blush) and Becca (never owned anything from this brand before, but I’ve been dying to try the Shimmering Skin Perfector Liquid Highlighters) and Kat Von D (never got a chance to order anything from this brand before either, but apparently everyone loves their Everlasting Liquid Lipsticks), just to name a few. They also sectioned off a whole area focused on skincare with the usual brands, some newer brands, and brands I’ve never even heard of before. Just before the cash register, they had an entire shelf dedicated to Face Masks and Scrubs (namely GlamGlow but there were some other brands including Peter Thomas Roth and Starskin). Best of all, when you queue in line at the check-out counter, instead of it being a straight line, it’s now more of a zigzag, with shelves on either side, chock-full of travel-sized minis of their most-loved and best-selling products!
I got a really cool Makeup Brush from Becca, and one of the Everlasting Liquid Lipsticks from Kat Von D in an absolutely stunning shade, but while waiting my turn at the new zigzag-y queue, couldn’t resist snatching up yet another travel-sized GlamGlow product. As intended, the zigzag-y queue is meant to sucker us into buying even more products before we leave Sephora. Myself as well as others will probably fall victim to the adorable travel-sized minis at the zigzag-y queue, many times over. So… kudos, Sephora, for your ploy has succeeded!