ELF were having a 50% off Sale, but only on select items (mostly Tools and Brushes and some of their less expensive products).
As usual, none of the newer items were included. So, I used up my Beauty Reward Points (every $1 spent at ELF = 1 Beauty Point) to activate the “Choose Your Own Sale Day” (15% – 25% off) option. That way, I could purchase the other items I wanted (that had not been included in the 50% off Sale) at a discounted price too! I also used up my Beauty Reward Points to redeem several items (got them for free).
I listed both the original price and the reduced price, next to each item and in parenthesis listed whether the item was part of the 50% off Sale or if I had used “Beauty Points” (ELF’s Loyalty Program). Instead of being $175 the total was $100.75 (well, $109.69 with tax) which was KD 30 (about KD 33 with tax).
Shortly after I placed this order, ELF released a whole slew of new products. So, it’s safe to assume that every time they had a 50% Sale, they were most probably going to be releasing new stuff, soon after.