Spotted at Perfume & Makeup Exhibition

(Photo nicked off the Mishref Fair Grounds Website).

I try to make it a point to visit the Perfume & Makeup Exhibition at least once a year. The Perfume & Cosmetics Exhibition takes place twice a year (March and then again in Oct-Nov) in Hall 5 and Hall 6 and Hall 8 at Mishref Fair Grounds. As you can see, the Halls are huge! They’ve always got something or other going on there (sometimes simultaneously), year-round! This year, I noticed that they had strung up pretty fairy lights and arranged a seating area somewhere outside, with a ton of trendy pop-ups in cute little shacks that were catering the event, on either side of the seating area! I actually took a handful of pics, but people’s faces were on full display so I can’t show ’em (privacy blah blah blah consent blah blah blah).

Unfortunately, the majority of the halls participating in the Perfume & Cosmetics Exhibition mainly feature Oud and Teeb (Arab Fragrances), with only a smaller portion of booths featuring “French Perfumes” and an even smaller portion featuring Makeup. Heck, one of the Halls (I wanna’ say Hall 7) was reserved solely and entirely for Boutiqaat (at one point, I saw a tumbleweed roll by).

I’ve been going to the Perfume & Makeup Exhibition for years decades! In fact, even before I used to go there, my mom would get me a Lancome Mascara Gift Set when I was a teen (drugstore brands weren’t as readily available in Kuwait back then). Even just 8 years back, Victoria’s Secret used to participate (here) as did Sephora (here). It’s also where I first spotted China Glaze (here) and Lush (here). Now, it’s so very different (not in a good way) from what it once was…

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Swiss Line Haul

I was at Perfume & Makeup Exhibition (Mishref Fair Grounds) back in October, when I came across the Safi booth. They were selling a bunch of “natural” skincare which I wasn’t really interested in. I did notice that they had Swiss Line products in a corner of their booth as well. Now if you’re not familiar with them, “Swiss Line is a revolutionary, anti-aging skincare brand.” You can read all about them on their website – here. Their products are nothing short of excellent. I just never knew where to find them in Kuwait, until now.

Swiss line was developed to bridge the gap between science-led skincare and cosmetic skincare. The cellular-based medical-grade anti-aging formulations offer the discerning customer not only measurable results, but also luxurious textures and sophisticated packaging.

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