Okay, so it seems that there have been some changes made to the Sephora Card Program (in-depth deets here). Apparently, you don’t need a physical card (be it White or Black or Gold) or even the App anymore. My understanding is that you only need your Phone Number or 13 digit Loyalty Number. As you are paying for your stuff at the cash register (instore), you just give them your Mobile Number, and they take care of the rest. Supposedly, the points you earned are automatically added to your account. All the technical issues are taken care of in Dubai. They upgrade the points over there. They do everything over there. Once everything is taken care of in Dubai, they pass it along to Kuwait.
I feel like they implemented this whole Sephora Beauty Pass thing in Dubai first and then Kuwait, which is why they did away with the actual physical cards (as mentioned here) when I went to get my 200 point perk (here), and are only now finally getting around to sending out e-mails – to those of us in Kuwait – about the change. I’m willing to bet that people in Dubai got those e-mails even before the new plan was implemented and as per usual, Kuwait came in last. Hey, I’m not complaining. I’m just glad I even got an e-mail (which consequentially shed some light on the whole “no card needed” thing). Other than that, everything else seems to be pretty much the same. I just thought I’d share these “new” developments on the Sephora Loyalty Program (as promised).