It Cosmetics Haulage

I’m not as vocal about it on my blog (even though I kinda’ mentioned it before, here) but I’m actually very obsessed with Brow Products (and equally as obsessed with Mascara and Blush and Bronzers and Highlighters and Eyeshadows and more recently Lip Balm… so pretty much all Makeup lawl) One of my first Brow Products was the Benefit Brow Zings (purchased from VaVaVoom at Marina Mall) which I got in the darkest shade available and only applied once, but was sufficiently mortified with the result, enough to gift it to someone else, first chance I got!

That incident scarred me enough to not bother with Brow Products again for years and years, up until I purchased an Anastasia Brow Kit (from around 2008) which came with Tweezers, Eyebrow Scissors, the infamous Brow Gel, as well as some other products including Eyebrow Stencils (OMG, remember those? They were a “thing” back then. Bwahahaha), all housed in a small pink pouch. Then, I tried the It Cosmetics Brow Power Universal Pencil, but was too young to actually know what I was doing. After that, I tried the Maybelline Define-a-Brow (reviewed here) and promptly fell in love! Unfortunately, it has since been discontinued. My love affair with Brow Products however is still on-going!

As such, I decided to purchase a few Brow Products, among other things, directly from the It Cosmetics website. I also got 3 additional Travel Size Products that came in a little drawstring pouch, as a free gift with purchase (spend X amount to qualify for the Free Travel Set) in addition to 3 one-time-use Samples. My order was $94.50 (US Dollars) in total.

The Products I purchased are on the left.
The Free Gift with Purchase with x3 travel-size products inside the drawstring pouch is in the middle
The one-time-use Sample Cards are on the right.

These are the things I purchased:

Heavenly Luxe™ French Boutique Blush Brush #4 which retails for $34.50
Brow Power Waterproof Perfector 5-in-1 Powder Gel Pencil (x2) which retail for $24.00 each
Brow Power Universal Eyebrow Pencil (Travel Size) which retails for $12.00

Brow Power Universal Eyebrow Pencil (Travel Size) retails for $12.00

– Universal, transforming shade that matches all hair colors
– Formulated to adhere to skin and to mimic the look of real hair
– Long-wearing formula won’t budge or smudge
– Brow enhancing and conditioning benefits

I purchased one of these in the full size, years and years ago from and even got the travel size as a free gift with purchase back then too. As I said, the Travel Size (0.0025 oz / 0.07 g) retails for $12.00 whereas the Full Size (0.0056 oz / 0.16 g) retails for $24.00 and honestly it’s quite nice (pretty convenient) to have both options available to you. With that being said, they usually toss one of these (travel size) as a free gift during every other promotion.

Brow Power™ matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look! Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients including Saw Palmetto, Nettle Extract, Green Tea, Biotin, Lecithin, Vitamins A, C, E, Grape Seed and Panthenol. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. Paraben-free, Fragrance-free, Phthalate-free and Sulfate-free. Full brow lift guide included with each pencil.

IT Cosmetics® has partnered with the American Cancer Society’s Look Good, Feel Better program and for every Brow Power® pencil sold, one is donated to go to help women face the effects of Cancer with Confidence!

You can see a true-to-life depiction of the Brow Power Universal Eyebrow Pencil (Travel Size) on the side of the packaging.

Brow Power Waterproof Perfector 5-in-1 Powder Gel Pencil retails for $24.00 each

– Waterproof brow pencil, taming gel, fill-in powder, brow-conditioning treatment and grooming spooley brush—all in one automatic pencil!!
– Budge-proof formula adheres to skin, looks like real hair and is clinically shown waterproof for 12 hours
– Brow-enhancing biotin, saw palmetto and antioxidants

Brow Power Perfector™ is your waterproof brow pencil, taming gel, fill-in powder, brow-conditioning treatment and grooming spooley brush, all in one! Developed with plastic surgeons and infused with the same proprietary technology as the original award-winning Brow Power™, this powder-gel pencil glides on smoothly and mimics the look of real hair for your most beautiful, natural-looking brows—even if you have none at all. The highly pigmented formula is loaded with brow-enhancing ingredients, including biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed and vitamins A, B5, C and E, to coat each hair, adhere to skin and completely cover gray. Plus, it’s available in five shades for your perfect color match and clinically shown waterproof for 12 hours, giving you budge-proof brows that won’t come off until you take them off!

I got the Brow Power Waterproof Perfector 5-in-1 Powder Gel Pencil before (I wanna’ say from, in the shade Blonde, thinking it would be a more subtle shade. I could not be more wrong. It was blatantly obvious that the Blonde (which looked quite waxy) did not match my brows. However, I was quite intrigued by the fact that it was a Gel Pencil. So, this time, I got it in the shades Dark Brown and Universal Taupe hoping that one of them would be a better match.

All 3 Brow Power products that I purchased in this haul.

Heavenly Luxe™ French Boutique Blush Brush #4 retails for $34.50

Perfect for all your favorite cream and powder blushes, this glamorous, French boutique-inspired brush delivers a youthful flush of color with each skin-loving sweep! Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic hair, the angled, precision-cut brush head effortlessly hugs the curves of your cheeks for a soft-focus, naturally pretty finish every time. Plus, the feminine yet easy-to-grip handle helps do the work for you, giving you your most luxurious experience—and flawless results!

I purchased an It Cosmetics Blush from because it was depicted with this particular Blush Brush (#4) ages ago, and was quite surprised and actually pretty disappointed when the Blush arrived without the Brush. Apparently, the Brush was only inserted for the sole purpose of making the photo look nicer. I’d only purchased the Blush because I’d mistakenly assumed that I’d be getting the Brush along with it. I couldn’t stop thinking about the Blush Brush (#4) so I finally decided to pick it up in this haul (directly from the site)! It’s expensive but it’s very soft and looks gorgeous!

I’m kinda’ interested in the Heavenly Luxe Bye Bye Foundation Brush (#22) (next order mayhaps?) because of the unique triangle-head, except Sigma has one that’s pretty similar, 4DHD Kabuki Brush and at a fraction of the price too.

Free Gift with purchase

No-Tug™ Waterproof Anti-Aging Gel Eyeliner (Travel Size)
Hello Lashes™ 5-in-1 Mascara (Travel Size)
Brow Power™ Universal Eyebrow Pencil (Travel Size)
Clear Drawstring Pouch

Brow Power™ Universal Eyebrow Pencil (Travel Size) retails for $12.00

See? I told you they hand out Brow Power Universal during every single promo. With that being said, I purchased one of my own, despite the fact that I knew it came for free, as part of this Travel Set because… there’s no such thing as having too many Brow Products!

No-Tug™ Waterproof Anti-Aging Gel Eyeliner (Travel Size)

No-Tug Technology™ for smooth-glide application of rich, saturated color
– Anti-aging collagen, silk, peptides and antioxidants help diffuse the look of lines for younger-looking lids
– Clinically shown waterproof, even after 12 hours of wear!

It’s an Eye Liner and it’s black, ’nuff said.

Developed with plastic surgeons, this creamy pencil utilizes proprietary No-Tug Technology™ to glide on rich, saturated color without tugging on your delicate eye area! The innovative formula is infused with anti-aging peptides, hydrolyzed collagen, silk, antioxidants, and vitamins A and E to treat and nourish your eyelids while instantly diffusing the look of lines—plus, it’s clinically shown waterproof even after 12 hours of wear. Choose from 10 long-lasting, completely wearable shades that enhance every eye color and give you truly youthful, eye-opening results!

You can see a true-to-life depiction of the No-Tug™ Waterproof Anti-Aging Gel Eyeliner on the side of the packaging. Unfortunately, the Travel Size (0.012 oz/0.035 g) is not available for individual purchase (probably only comes as part of promo kits or holiday sets) but the Full Size (0.017 oz / 0.50 g) retails for $22.00

Hello Lashes™ 5-in-1 Mascara (Travel Size) retails for $10.00

When’s the last time your lashes were so noticeably long and luxe, you could wave hello with them? It’s time! Developed with plastic surgeons, this game-changing bestseller is your volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint and curler—in a perfect travel-sized mini! While the triple-action brush lengthens, curls and separates your lashes, the innovative lash ball detailer tip lets you Go Vertical™ and is designed to reach every last inner and outer corner lash. Clinically shown to increase lash volume by 430%, this revolutionary formula is infused with biotin, collagen, proteins, jojoba, green tea, açai, saw palmetto and amino acids for your most gorgeous, long-wearing lash results!

– #1 best-selling, award-winning mascara!
– Lash-loving biotin, collagen, proteins, jojoba, saw palmetto and amino acids
– Delivers 5 products, all in one:
Volumizing mascara
Conditioning primer
Peptide-infused lash serum
Lash tint
Lash comb/curler

I’ve purchased the Full Size (0.33 US fl. oz. / 9.9 ml) for $24.00 from when it was first released and faced some difficulty with the “lash ball detailer tip”. However, that was a good long while ago so I might as well give it another shot. Even if it still proves to be problematic… at least this thing was free.

Honestly, I’m actually quite interested in trying out the Superhero™ Mascara now, so I just might purchase that with my next order… even though I didn’t get along with the Tightline Full Lash Length Black Mascara Primer (reviewed here) either, meaning It Cosmetics Mascaras probably just don’t work for me.

I got 3 samples of the Bye Bye Under Eye™ Full Coverage Anti-Aging Waterproof Concealer. The Full Size retails for $24.00

Developed with plastic surgeons, this best-selling, award-winning waterproof concealer delivers highly pigmented, long-lasting full coverage that won’t crease or crack. Infused with high-performance pigments and anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, your game-changing concealer improves the appearance of wrinkles and effectively covers the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!

– Best-selling, award-winning concealer covers everything without creasing or cracking
– Anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
– Clinically tested to make your skin look younger!

Before I tried anything else from It Cosmetics, I’m pretty sure my first product purchased from them was the It Cosmetics Bye Bye Under Eye Concealer. However, I could be wrong and it could’ve actually been the Amazing Cosmetics Concealer instead (I keep confusing both concealers with each other, for some reason). Whichever one it was, I got it in the shade Medium and was shocked by how light it was. That said, I don’t really wear concealer, but the idea of having Waterproof Makeup sounded novel to me (at the time) which is why I sprung for the Full Size of the stuff. Also, the Bye Bye Under Eye Concealer shade range is atrocious lol

These are all the makeup-y bits that I got.

That’s everything in this haul.

Let’s see how waterproof these actually are during Kuwait’s scorching hot summers.

2 thoughts on “It Cosmetics Haulage

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