Even the beauty world (Urban Decay, OPI)  is getting in on the action!

Urban Decay has come out with a whimsical eye-shadow palette…

…that comes with a cute pop-up of Alice and a sliding drawer which holds sixteen pigmented eyeshadows with equally fun names.

While OPI has come up with it’s own Alice in Wonderland collection consisting of four limited edition (music to my ears) shades.

Left-Right: Thanks So Muchness!, Mad as a Hatter, Absolutely Alice, Off With Her Red!